Purposeful collection
We collect information needed to operate the store, fulfill orders, provide support, improve services, and communicate with you.
Privacy by design
Privacy Policy
Liftora respects the trust you place in us. This policy explains how we collect, use, disclose, retain, and protect personal information when you visit our store, place an order, subscribe to email updates, or contact our support team.
Responsible protection
We use administrative, technical, and organizational safeguards designed to protect information under our control.
Meaningful choices
Depending on applicable law, you may have rights to access, correct, delete, receive, or restrict certain uses of your personal information.
A clear framework for how your information moves through Liftora
This Privacy Policy applies to personal information processed through the Liftora website, checkout, customer accounts, email subscriptions, customer support communications, and related store services. Where applicable, Liftora acts as the business or controller responsible for the information described here.
Information landscape
Personal information we may collect
The information we collect depends on how you interact with Liftora. We may receive information directly from you, automatically from your device, or from service providers that help us operate the store.
Identity and contact information
Your name, email address, telephone number, billing address, shipping address, account details, and information included in messages sent to Liftora.
Order and transaction information
Products viewed or purchased, cart activity, order history, delivery details, returns, exchanges, promotional eligibility, and transaction confirmations.
Device and usage information
Internet Protocol address, browser type, device details, operating system, referring pages, pages viewed, session activity, approximate location, and interaction data.
Communications and preferences
Customer support messages, product feedback, survey responses, reviews, email subscription status, marketing preferences, and records of communications with us.
Operational purpose
How Liftora uses personal information
We use personal information when reasonably necessary to operate, protect, improve, and communicate about the Liftora store and services.
A
Process purchases
Create and manage orders, payments, shipping, returns, exchanges, refunds, and transaction records.
B
Deliver support
Answer questions, resolve order issues, respond to requests, and provide 24/7 customer assistance.
C
Improve the store
Understand site performance, customer journeys, product interest, navigation, and service quality.
D
Communicate offers
Send subscribed customers product updates, brand news, training content, and promotional information.
E
Protect Liftora
Detect suspicious activity, prevent fraud, secure accounts, enforce terms, and protect customers and the store.
F
Meet obligations
Maintain appropriate records and comply with lawful requests, tax, accounting, consumer protection, and legal requirements.
Store technology
Cookies and similar technologies
Liftora and its service providers may use cookies, pixels, local storage, tags, and similar technologies to remember preferences, maintain shopping carts, support checkout, measure traffic, understand performance, prevent fraud, and support advertising.
You can control cookies through your browser settings and through any privacy controls displayed on the Liftora website. Blocking certain technologies may affect store functionality, account access, checkout, or saved preferences.
Essential technology
Some technologies are necessary for security, shopping-cart functionality, checkout, fraud prevention, and other services you request. These may remain active even when optional analytics or advertising tools are limited.
Controlled disclosure
How personal information may be disclosed
We may disclose personal information to organizations that perform services for Liftora or when disclosure is reasonably necessary to operate the business.
- Shopify and commerce providers: Our storefront is hosted on Shopify, which supports store operations, checkout, customer accounts, security, analytics, and related commerce services.
- Payment providers: Payment processors, financial institutions, fraud-screening providers, and transaction partners that authorize and complete payments.
- Delivery and order partners: Carriers, logistics providers, fulfillment services, returns services, and other providers needed to deliver and manage orders.
- Operational providers: Hosting, security, customer support, communications, analytics, advertising, email, data storage, and technology providers.
- Professional advisers: Accountants, auditors, insurers, consultants, and legal advisers where reasonably necessary.
- Legal and business circumstances: Government authorities, courts, regulators, law enforcement, transaction participants, or successors when required by law or connected with a business transfer.
Advertising transparency
Targeted advertising, sale, and sharing
Liftora does not knowingly exchange personal information for direct monetary payment. However, some privacy laws may define certain advertising, analytics, cookie, or data-matching activities as a sale, sharing, or use for targeted advertising even when no money is exchanged for the information.
Where applicable, you may request to opt out of qualifying sale, sharing, or targeted advertising activities by using available privacy controls or by contacting us at support@liftora.mom with the subject line “Privacy Request.”
No unlawful discrimination
Liftora will not unlawfully discriminate against you for exercising an applicable privacy right. Legitimate service differences may occur when a requested service cannot be provided without the information needed to complete it.
Subscriber communications
Email subscriptions and promotional preferences
When you successfully subscribe to Liftora emails, we use your email address and subscription status to send brand updates, product information, training content, and promotional messages. Liftora’s automatic 15% sitewide subscriber discount is not limited to a first order and does not require a discount code.
You may unsubscribe from promotional email at any time by using the unsubscribe option included in a message. Even after unsubscribing from marketing, we may continue sending necessary service communications relating to orders, security, account activity, or customer support.
Information lifecycle
Data retention and security
We retain personal information for as long as reasonably necessary to provide requested services, manage customer relationships, maintain business and transaction records, resolve disputes, prevent fraud, enforce agreements, and meet legal, accounting, tax, or regulatory obligations.
Retention periods vary based on the nature of the information, why it was collected, its sensitivity, legal requirements, and whether it remains necessary for a legitimate operational purpose.
Liftora uses administrative, technical, and organizational safeguards designed to protect personal information. No online transmission, storage system, or security method can be guaranteed to be completely secure.
Your choices
Privacy rights and requests
Depending on your location, applicable law, and the nature of Liftora’s processing, you may have one or more of the following rights:
- Confirm whether Liftora processes your personal information.
- Request access to personal information associated with you.
- Request correction of inaccurate personal information.
- Request deletion of eligible personal information.
- Request a portable copy of eligible information you provided.
- Opt out of qualifying targeted advertising, sale, sharing, or profiling activities.
- Withdraw consent where processing depends on your consent.
- Appeal or request reconsideration of a denied privacy request where applicable.
To submit a request, email support@liftora.mom with the subject line “Privacy Request.” Describe the right you wish to exercise and provide enough information for us to locate relevant records and reasonably verify your identity.
We may request additional information when necessary to protect your account and prevent unauthorized access or deletion. An authorized agent may submit a request where permitted, but we may require proof of authorization and identity verification.
Younger users
Children’s privacy
Liftora is intended for a general adult shopping audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13.
If you believe a child has submitted personal information to Liftora without appropriate authorization, contact support@liftora.mom so we can review the matter and take appropriate action.
U.S.-based operations
International visitors and data transfers
Liftora operates from the United States. If you access the store from another country, your personal information may be processed, stored, or accessed in the United States or other locations where Liftora’s service providers operate.
Privacy and data-protection laws in those locations may differ from the laws in your country. Where required, Liftora and its providers use appropriate measures for international data processing and transfers.
Policy maintenance
Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in Liftora’s operations, technology, services, legal requirements, or privacy practices. The revised version will be posted on this page with an updated effective or revision date.
When changes are material, we may provide additional notice when appropriate, such as through the website, account communication, or email.
Direct assistance
Contact Liftora
Questions about this policy, Liftora’s privacy practices, or a privacy request can be directed to our customer support team.
Privacy support, available 24/7
For the fastest routing, use “Privacy Request” as your email subject and include the email address or order details associated with your request.