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Perceivable
We work toward meaningful text alternatives, readable contrast, scalable content, clear visual structure, and information that does not rely only on color.
Liftora inclusive digital experience
Liftora is committed to providing a website experience that is usable, understandable, and welcoming for people with diverse abilities, technologies, devices, and ways of interacting online.
Liftora wants customers to be able to explore fitness and exercise products, understand product information, complete purchases, manage orders, and contact support without unnecessary digital barriers.
We work to improve accessibility across content, navigation, forms, product information, images, interactive controls, and responsive layouts. Our work is informed by recognized accessibility practices and customer feedback.
Our current direction: Liftora uses the Web Content Accessibility Guidelines, including WCAG 2.2 Level AA, as an important reference for ongoing design, development, content, and quality-review efforts. This statement describes our goals and work; it is not a claim that every page or third-party feature is fully conformant at all times.
Accessibility spectrum
Our approach considers visual, auditory, physical, speech, cognitive, language, learning, and neurological access needs.
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We work toward meaningful text alternatives, readable contrast, scalable content, clear visual structure, and information that does not rely only on color.
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We aim to support keyboard interaction, visible focus, practical target sizes, understandable controls, and experiences that do not require precise pointer movement.
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We aim for clear language, consistent navigation, descriptive labels, helpful instructions, and error messaging that supports correction.
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We work to use semantic structure and compatible patterns that can be interpreted by current browsers, devices, and assistive technologies.
Practical accessibility framework
Liftora’s accessibility work combines design decisions, content practices, technical implementation, testing, and customer support.
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We aim to use logical headings, recognizable landmarks, consistent navigation, descriptive page titles, and clear reading order so customers can move through content efficiently.
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Interactive elements should be reachable and usable without a mouse, with focus indicators that help customers understand where they are on the page.
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We work to provide useful alternative text for meaningful images and avoid adding unnecessary descriptions to decorative visuals. Product media is reviewed as content is added or updated.
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We aim for clear labels, instructions, status messages, validation, and error identification across contact, subscription, account, and purchase-related interactions.
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Pages are designed to adapt across desktop, tablet, and mobile screens while supporting text enlargement, browser zoom, and reflow without avoidable horizontal scrolling.
Experience safeguards
These practices support a more comfortable and predictable experience across product discovery, reading, checkout, and support.
Liftora uses restrained color relationships, clear type hierarchy, balanced spacing, and responsive typography intended to support readability.
Decorative motion is kept subtle, and custom experiences are designed to respect reduced-motion preferences where the technology supports them.
Buttons, links, fields, menus, and status messages should communicate their purpose and current state without relying only on visual placement.
We aim to present policies, product details, instructions, and support information in a direct structure with manageable paragraphs and meaningful headings.
Layouts and controls are designed to remain usable at common mobile, tablet, desktop, zoom, and orientation settings.
Customers who experience a barrier can contact Liftora for help obtaining information, navigating an order, or completing a transaction through a reasonable alternative.
Known variability
Digital stores change as products, apps, integrations, content, and platform features are added. Accessibility can therefore vary across individual experiences and technologies.
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Payment services, embedded media, social features, reviews, maps, carrier tools, and other third-party components may have accessibility behavior that Liftora does not fully control.
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Recently added or older product media, documents, descriptions, and campaign content may require correction as reviews identify accessibility gaps.
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Experiences may vary by browser, operating system, screen reader, voice-control software, magnification tool, device, and user configuration.
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When we identify a meaningful barrier, we aim to investigate it, prioritize an appropriate correction, and provide practical assistance while improvements are being made.
Accessibility feedback channel
Specific feedback helps us understand the barrier and determine an effective response.
Liftora provides 24/7 customer support. When contacting us about accessibility, describe the page, product, feature, or task involved; the difficulty you experienced; the device, browser, or assistive technology used when relevant; and the best way to reach you.
We will review the report and work to provide the requested information or a reasonable alternative when possible.
Response and remediation timing can depend on the nature of the issue, technical complexity, and involvement of third-party services.
Accessibility feedback is welcomed and used to inform future content, design, and development improvements.